In the age of online shopping — Are Boxing Day sales still worth it when huge discounts are only a few clicks away?
Some retailers have marked down their stock before the traditional Boxing Day sales, while the rise of online sale events (Black Friday, Cyber Monday, etc.) have provided a bargain to consumers, minus battling the crowds.
Are Boxing Day Sales Worth It? Click To TweetWhere is the future of Boxing Day sales heading?
While there’s an expectation for strong retail results during the Christmas period, significant pre-Boxing Day discounts are considered a sign of “desperation” from some retailers.
More successful stores like Dan Murphy’s, Kmart, and JB Hi-Fi won’t be seen doing it to the same extent.
There’ll still be strong Boxing Day sales at places like David Jones, where you can get big ticket items. The same can’t be said about general merchandise and electronics.
Although figures have been picking up as shops experience an increase in foot traffic, this is according to Russell Zimmerman, Australian Retailers Association (ARA) executive director.
On the calendar, Boxing Day sales are the pinnacle event for the retail industry. There’s been the rise of sales like Black Friday, Cyber Monday, and Click Frenzy, however, retailers are heading back towards traditional sales — mid-season sales and Boxing Day sales.
As people are out and about, retailers are holding out on their big discounts for Boxing Day. They’re not going anywhere, anytime soon.
Australians are expected to spend over $1 billion online and in store on Boxing Day. Many Aussies consider Boxing Day sales as a family outing, when gift cards and vouchers are still useful.
With all these discounts, keep in mind these items might be old stock or cheaper online.
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